How much does marketing cost? Most entrepreneurs have a hard time setting their advertising budget because they don’t fully understand how it works. To avoid the common mistakes of underspending or splurging, here are some tips in planning your marketing
People often associate an entrepreneurial mindset with startups, understandably enough. Entrepreneurs, after all, start businesses. However, this mindset is not exclusive to entrepreneurs. Let’s find out why! The definition of mindset is quite broad: it is the general attitude and way
Entrepreneurship is not at all sunshine and rainbows. In fact, it can take an ugly turn. Here are some tips on how to overcome adversities and develop a thick skin in the business. Ask entrepreneurs about haters, and almost everyone will
Conversion rate optimization should be the end-all and be-all of most marketing strategies. However, few people even know what it is and what it can do for a business. Find out how you can make the most out of your
Several years ago, Google introduced Kubernetes (K8s). It wasn't long after that the open-source container-orchestration tool gained traction. Kubernetes became so popular that large companies are using it now. So, what is Kubernetes? Can it help startups? Read on to
Want to reduce the cost of building an app? Here are some tips on how you can modify certain areas of application development to cut down on expenses. Read on! There are many benefits to having your own software application. For
Do you feel overwhelmed by the choices you have for email marketing software? Take a break and look over the reviews of the top email marketing software for 2021. You might find the one for your business. Email marketing software has
Providing a positive customer experience (CX) does wonders for your company. From promoting customer loyalty and retention, there are many rewards to gain by meeting your customers' expectations. Get to know how your business can improve customer experience. Like many businesses,
Who are your target users? To create a marketing strategy that sells, you must have a definite answer to this question. So if you haven’t defined your target audience, here are some tips to help you. Every startup must streamline every