Today, Facebook remains THE largest social media platform with a whopping 2.4 billion active monthly users. It’s a powerhouse when it comes to building a social media presence with an audience. In this article, you’ll learn how to leverage Facebook marketing to gain a firm foothold in the online space.

Anyone who has been on the Internet for long enough knows that a compelling online presence is key to showcasing your brand. Additionally, it allows a wide breadth of audience reach that you may not get from the traditional marketing approach.

In terms of establishing an online brand, one social platform reigns supreme—Facebook. For the uninitiated, Facebook is a social media giant built in 2004 as an online platform where family and friends can connect. Nowadays, Facebook goes beyond familial ties; it’s also a superb advertising platform for brands and businesses to increase their visibility.

To date, it’s the leading social network boasting billions of active daily users. For business owners and marketers, this is a virtual goldmine to discover and engage with potential customers.

While Facebook provides a wealth of marketing opportunities, its sophisticated tools may seem daunting, even for savvy marketers. For that reason, we wrote this article to simplify Facebook marketing so you can stay on top of your marketing goals. Let’s start.

5 Facebook Marketing Strategies

Create Marketing goals

Like in any other marketing plan, the first step is to create the right goals. They serve as a roadmap to ensure that your Facebook marketing strategies are on point.

To do this, you need to conduct thorough research so that your strategies are achievable. Some of these common goals that you can target are:

• Promote brand awareness
• Grow engagement with an online community
• Generate leads and sales

Before optimizing your posts, first, write down all your social media goals. As soon as you’re clear with the goals, it’s time to incorporate them into your strategies. If your company has its own goals set, find a way that your plans will run in parallel with theirs. This ensures that both goals are synchronized at accomplishing a common goal.

Increase Audience Engagement

Social media networks are designed, well, for people to socialize and share discussions with other people. Similarly, Facebook is an online platform that allows everyone to post content, discuss topics with their community, or just keep tabs on their friends’ lives.

Hence, it’s important to understand this basic idea surrounding social media networks. Always see your audience as people with opinions and stories to tell rather than leads that you can sell to.

Facebook has tons of features where you can engage with customers and other people directly. Facebook Groups is an online community for specific brands or organizations. Groups is a great place to connect with other people in the community. Additionally, it’s fantastic for increasing organic reach on this platform.

Schedule content effectively

Fortunately, Facebook offers different options on the type of content you can post. From texts and videos to 360° photos and Stories, experiment with any of these to find out what your audience likes.

Some are more drawn to images and videos, while a good number may like link posts better. Take note of these when assessing Facebook marketing strategies that work for your brand.

When scheduling content, you have two options. You can schedule posts for free on Facebook Page or through paid subscriptions on social media management tools such as Buffer and Hootsuite. Using these tools, you can pick the best time when your audience most likely engage.

By scheduling your posts, you can stay productive with your time. Also, it helps you to focus on other areas of the business—developing better products, engaging with customers, increasing sales, and others.

Reach a wider audience through Facebook Ads

Once you have a basic grasp of how Facebook works, you’ll soon find out that you may have to pay for better exposure. You see, the Facebook algorithms make it difficult for brands to tap their audience on a free plan. Essentially, you need to pay to play. Your next best step is to go for the Facebook ads.

Consider advertising as part of your Facebook marketing strategies. This helps target and reach a specific audience, rather appealing to a broad group of people. With Facebook Ads Manager, you can define your core audience based on demographics, location, behavior, etc.

Likewise, this nifty tool can display your ads on Messenger, Instagram, and Audience Network (Facebook’s in-app ad network outside of the Facebook platform).

To create an ad campaign, these are basic steps to follow:

1. Select a campaign objective (brand awareness, engagement, app installs, etc.)
2. Name your ad campaign
3. Choose an audience that you’d like to target
4. Decide on the ad placements (News Feed, in-stream videos, stories, etc.)
5. Set up a campaign budget and bidding options
6. Pick an ad format (single image or video, carousel, collections)

While advertising may seem intimidating at first, you don’t need to be an expert to create an ad. The platform itself has complete self-serve tools and resources you can use to run ad campaigns effectively.

Evaluate Results

To better understand your Facebook Page’s performance, you need an all-in-one dashboard for that. Facebook Insights is a powerful tool that takes a comprehensive breakdown of your current audience. Moreover, it allows you to pinpoint which Facebook marketing strategies to use and how.

Essentially, Facebook Insights drills down on data such as followers, likes, page views, reach, and others. These data enable you to familiarize your audience and determine which posts resonate with them the most.

Facebook Marketing – A Tool to Grow your Audience

In today’s digital age, your company’s social media presence has a strong impact on your branding and online traffic. Thankfully, Facebook features innovative tools for marketers to build authentic relationships with their customers.

But with millions of businesses now on Facebook, how do you stand out? This is where your Facebook Marketing strategies come in handy. Be crystal clear about your goals. Are you aiming for brand awareness? Is it to amplify your audience engagement? Or perhaps to generate more leads and sales? These goals provide a concrete direction to steer your social media initiatives.

Moreover, proactively interact with your audience by posting engaging content that resonates with them. Be as creative as you can using the whole gamut of options that Facebook offers. By following the steps we outlined, you can successfully market your business on Facebook.

If you need a hand at creating well-thought-out digital marketing strategies, our Marketing team at Full Scale can help. We are an offshore software development firm that thrives on providing solutions for our startup clients. Our team of marketing and tech experts can launch your business from the ground up.

Interested? Message us today so, we can get started.