Ep. #835 - How to Write Your Heroic Story

00:00.00

Matt Watson

And we’re back for another episode of the Startup Hustle. This is Matt Watson, and today, I’m excited to be joined by Cody Isabel to talk about creating our own heroic story. I have a feeling I’m going to get some free coaching and training from him today. Um, but before we get started, today’s episode is brought to you by fullscale.io helping you build software teams quickly and affordably. Cody, it’s great to talk to you today, and I guess to get started, won’t you tell us a little bit about your background and what you do. I’m excited about all the things you’re going to help me with today.

00:40.40

Cody Isabel

I’ll do my best free coaching is always fun. My name’s Cody I’m from Kansas City I grew up here and went to a school in blue springs really close to Kansas City, then I went to school up in Iowa to study the brain. I’m a neuroscientist now. Um, I work with 25 to 35-year-olds primarily who are burnt out, stressed, overwhelmed um a lot of the time, that means they have anxiety, depression, some of these things when they start to break um from the burnout from the overwhelm.

That’s what I’m really starting to work on with them so that’s kind of what I’m passionate about the brain has always been interesting to me. Really love the mind, brain, and body and how they kind of work together I’ve never been the type of neuroscientist. It’s like, oh let’s go in a white lab coat in ah in the dark dungeon of a lab just not about it I like being around people, helping them do things with the brain in their mind.

01:29.33

Matt Watson

Well so you said 25 to 35-year-olds but it seemed like you pretty much described the average American and you definitely so describe the majority of all entrepreneurs I mean we’re all burnout stressed out and depressed right? like it’s hard shit. Let’s be honest.

01:36.89

Cody Isabel

Yeah. Paint.

01:47.46

Cody Isabel

Right.

01:48.55

Matt Watson

So um, do you have any entrepreneurs his customers as well.

01:52.10

Cody Isabel

Yeah, I mean, it’s funny. Entrepreneurs, small business owners in general too, like a lot of the time, small business owners specifically are juggling tons of different things. They’ve got tons of people’s lives on like on the line, or they’re like responsible for lots of lives. So yeah, it’s a general state a lot of people.

01:55.93

Matt Watson

Oh absolutely.

02:12.37

Cody Isabel

Riches and the niches is something I heard on this podcast, so there we go and so that’s why I I kind of get the disclaimer for 25 to 35 s that group seems to be just in the place where they’re starting to get a place in their career where they’ve made that 75 k and they’re happy and it’s like.

02:12.66

Matt Watson

Yeah, heard that I’ve said that a few times.

02:30.84

Cody Isabel

Everyone’s like oh yeah, I’m so much happier I’m happier and your happiness tops out at seventy-five ten it’s like okay so what the fuck do I do now right? And no one knows.

02:35.20

Matt Watson

Well or or or maybe that they’re old enough to realize that they have problems and maybe they can actually fix them. Maybe maybe maybe when you’re younger too. You don’t realize you even have the problems you’re you’re not self-aware. You’re not self-aware enough of it right? and I’m 40 and i.

02:42.50

Cody Isabel

Um, right now because you can just go. Yeah.

02:55.35

Matt Watson

Definitely feel like I have days where I’m up or I’m down or like I want to strangle my kids or whatever right? like we all have those days. Um, but I’m more self-aware of it now right? like like I’m like okay I need to step away for a few minutes like I just need to break like you get self-aware right? at least a certain age.

03:11.13

Cody Isabel

Right? Yeah, that self-aware is kind of scary sometimes some people don’t develop it, and that’s something I actually help with, like the metacognition, like thinking of thinking but that’s self-awareness sometimes like, or you just become aware like I’m not as happy as that used to be like.

03:12.81

Matt Watson

At least some of you anyways.

03:17.74

Matt Watson

Yeah.

03:27.85

Cody Isabel

I’ve solved all the problems money can solve. But now now I’m dealing with all the problems that money can’t solve like I’m not motivated anymore like it’s up and down like just like you’re saying so that’s where a lot of the time people kind of land when they’re working with us and we help them kind of rewrite their story. The main thing we help people with his kind of creating Hero. Um. So That’s been. It’s been really fun. Um, I Love Superheroes So I can’t help myself.

03:50.71

Matt Watson

So I’m excited to talk more about that part of it about you’re going to help me become a super superhero by the end of this episode but um I see where you started the company in 2020 and I’m going to guess that 2020 would have probably been a.

04:00.19

Cody Isabel

Bet.

04:07.89

Matt Watson

Big year for people that needed help with all of this stuff right? like a lot of us were wondering what the hell is going on with the world. You know from the pandemic and I’m working remotely I haven’t seen my family my grandma died like we’re all dealing with a lot of weird bullshit right? like I’m going to guess that was a.

04:09.79

Cody Isabel

Yes.

04:22.29

Cody Isabel

Right? Yeah that I mean people were scared to touch doorknobs like it was crazy like anxiety was a big one and brain Health was the Hero’s body is when I that’s when I developed like kind of our bottom up.

04:25.19

Matt Watson

Ah, big year for you.

04:38.41

Cody Isabel

Approach to how to help people in that time specifically that’s where I so I kind of got the idea to start rewrite and rise in general was just helping people. People were coming to me like my brain feels like it’s foggy. It’s not clear like I depressed I feel like I used is this depression or my burnt out or my overall what is this and. No one, no one really knew and I was like dude like I can definitely help with this and so I kind of what I call the hero’s body which is exercise sleep nutrition and try to help people with those 3 things First of all and then social connection that was the huge 1 people were not getting enough of during the pandemic and then play people don’t play. They just sit.

05:10.80

Matt Watson

Yeah.

05:16.77

Cody Isabel

And when the next Netflix episode pops on and there’s let it go but they’re not out playing as much and so that was where we focused right when we started and that’s we developed that methodology right away.

05:19.19

Matt Watson

Sit no.

05:25.20

Matt Watson

Well and and I definitely agree with you on the social connection. So I’ve worked you know from home. Basically for the last two years and I think I get too much social connection with my wife because I’m stuck at home with her all day every day right? like I need social connection with other people like I need to get out of the house and see people right? like.

05:29.30

Cody Isabel

Yes.

05:37.12

Cody Isabel

Ah, right? yeah. Right.

05:44.96

Matt Watson

It’s just great to hang out with other people and and for sure as an entrepreneur like we all need what what we refer to as the beers and tears right of like just talking to other people that you can relate to and and talk to about being an entrepreneur and and the struggles of it and all those things where I can’t really talk to my mom about any of that stuff.

06:00.58

Cody Isabel

Um, read writes.

06:04.85

Matt Watson

She doesn’t understand any of it right? like you’ve got to have peers that you can talk to and I think for sure a big part of our mental health is having people to talk to right and relate to.

06:09.12

Cody Isabel

Yeah, that literally your tribe I mean we we one of the reasons we are where we are as a species as a human species neurologically is because we group together and we are able to communicate with 1 another through language and we built tribes. Like like 1 of the biggest explosions before the tech revolution or the industrial revolution was like coming together as tribal the tribal evolution then farming that an industry then right and so it’s that social connection is so like genetically seared into us. It’s not even funny. It’s.

06:36.70

Matt Watson

Yeah.

06:46.36

Matt Watson

Well and and people people don’t realize they’re like the average of their 5 Best friends right? And so if your 5 best friends are fricking morons you’re just an average of them right? like you’ve got to be around other people that.

06:48.43

Cody Isabel

You got to have it.

06:58.70

Cody Isabel

Right.

07:03.10

Matt Watson

Inspire and motivate you and all those kinds of things right? that you can learn from I mean if all you do is sit around with your 5 friends and like get drunk and bitch about everything in the world like just not a great place to be.

07:12.16

Cody Isabel

It self perpetuates itself. No and I mean there’s and one of my favorite things to do is kind of talk about the science behind stuff like that because subconsciously you have a subconscious mind and the conscious mind and your subconscious mind processes about 3000000 things per second so bits per second it’s at 3000000 your conscious mind is at 126 and so when you’re around those 5 people if you’re around 5 drug dealers.

You’ll be the fifth because you’re taking in 3000000 subconscious bits of information per second while you’re around them and so it’s like cool shit this is crazy and so you like like there is so much information coming in. When you’re around those people. That’s what happens that’s what develops. So it’s ah it’s crazy. You’ve got to be super super careful about your environment specific. Not even just people even but your environment too people make up an environment but your environment you’ve got a lot of control over if you can act.

08:01.75

Matt Watson

So tell me tell me more about being a hero and the in the Hero’s journey and how to be how do I become a superhero do I need to get bitten by a spider like where do we start.

08:12.73

Cody Isabel

Yeah, so a lot of the times where there’s kind of bread. What is what we realized or what I saw really is that a lot of times people try to attack things behavioral change wise so a behavioral change is like a start or a stop like I’m going to start going to work out more I want to stop drinking or I want to.

Keep waking up on time or want to do less of this or more of that those are behavioral changes and so a lot of the times I saw people like let’s use weight loss they wanted to go start. Um. Go into the gym more often or they wanted to go lose weight so they would go like what? What do you do? when you have something you want to do you go try and find a strategy go they go find a how and so they would go find ah people would be coming to me with all these strategies that did not work and they go so how do you lose weight and 3000000 things come up and they don’t work.

Right? because and eventually after enough of them don’t work because alls you’ve done is looked at how like you start to develop this story. That’s like ah crap just another one of those things or none of this shit works or it’s just another program or I tried a thousand things and so your state right? Yeah and so you’re stated it shittyier in city or’re in cityor.

09:12.66

Matt Watson

Um, everybody wants a shortcut.

09:19.24

Cody Isabel

And so you start each strategy with less energy and so people are going strategy story state and so creating a hero where that really comes in is we reverse the process so we help people create a heroic state because if you go the opposite direction. Any strategy can work because if your state if you’re pumped up and motivated and up and moving and jumping and ready to go and you’re energized that shifts your story automatically right?

If you’re an energized motivated state. Your story is I’m unstoppable. Nothing will stop me, anything will work and if that’s your story. Any strategy will work and so. Creating a heroic state is ah about like neurologically anchoring in the state that you want to have’ve got people on like pull in their ears or have them pinch their knuckle or whatever it is and so we anchor in a heroic state with it’s like Pavlov’s dogs right? when he rang the bell the dogs drooled same thing you can do this like dogs have.

10:06.10

Matt Watson

Yeah, yeah.

10:11.66

Cody Isabel

Literally I think eighty seven billion less neurons than we do in our brain and so if they can do it. We can do it and so I help people anchor in a motivated state. So whether they want to pinch their finger or they want to pull in an ear like it just depends what anchor they want and anchor in that motivated state which craft a story. Right? And then whatever strategy works and so that’s the strategy I call a mission for a hero and then there’s a heroic state and heroic story and then you just name that like so what’s like Frizzle is one of mine and you have a specific state a story in the mission that you’re going on with that hero and you go attack.

10:44.60

Matt Watson

So you you’ve listened to arguably hundreds of episodes of this podcast God Bless your soul. Thank you and thank you for everybody else. That’s listening but you may or may not remember that.

10:50.80

Cody Isabel

Yes, ah any that.

11:00.45

Matt Watson

Myself and Matt Deorsey both collect gold shoes. Do you remember that? Yes, must okay, maybe we don’t talk about that on the podcast for much but we both collect gold shoes Matt Deouri arguably has like 5 times more of them than I do but to bring this back to the story.

11:02.60

Cody Isabel

No I I must have missed this one.

11:17.91

Matt Watson

My one of my favorite pairs of shoes is a pair of iron man Nike Air force ones so they are like maroon and gold they are badass looking and anyways I just envision when I put on those shoes that I am iron man.

11:23.93

Cody Isabel

Heck yeah.

11:34.73

Matt Watson

And I can just fly through walls and I can get some shit done like it’s It’s something about that pair of shoes right? like I put those shoes on and I feel invincible like I’m iron man and maybe that’s maybe that’s my thing I just need to wear those shoes every day is that what you’re telling me.

11:39.80

Cody Isabel

Hell yeah.

11:44.12

Cody Isabel

Yes, what’s a totem. Yeah yeah, it’s a totem-like I’ve helped people use glasses like I or like Superman does I’ve had a dad who was a military guy and he like showed up like a drill sergeant at home and his kids thought he was a freaking. Hardcore like whatever that movie and major pain type guy right? and I was like okay, well do you have a shirt you could wear so we started wearing a shirt a specific shirt and I anchored in what state.

Do you want to be I want to be loving caring nurturing as a dad right? Cool and what’s your story I love my kids I want my kid right? So we changed his story and then he his. Ah. Strategy. He used changed too and his kids shifted as well and so it was a shirt for him that he wore and it was a totem some people wear bright aslids. But there’s tons that goes into this athletes have specific socks. They wear like where their choose whatever it is like.

12:33.40

Matt Watson

Yeah, and that’s a good analogy because a lot of athletes are very superstitious about what they wear, you know how they prepare how they do things what the things they eat for breakfast like all the routine right? They’re very superstitious about that.

12:40.70

Cody Isabel

Um, yes.

12:51.94

Matt Watson

And I think that brings up a good point that I think a lot of that just helps them get into that state of mind more than anything right.

12:55.74

Cody Isabel

It does and a lot of people don’t realize how anchored they are to things but that is superstitions you can almost always boil it down to actually neuroscience like it is actually a state that they have anchored in with by pulling the socks on in a certain way and their body gets ready or if there are any athletes listening. If you just right now think about the National Anthem playing anytime I hear that playing my heart starts to beat faster because before a basketball game. It’s game time. Yeah, and so your anchor to that stuff smell and taste are really really huge ones like to be slightly gross if you’ve ever had food poisoning like I only have to mention the food that you ate.

13:22.42

Matt Watson

It’s game time baby game time.

13:33.44

Matt Watson

Um, yeah, yes, yeah, and great acknowledgey another analogy adders like a lot of people scared of spiders or snakes or whatever it is right? and it’s because.

13:35.18

Cody Isabel

And you will instantly gag right? We are anchored to so many things and people just don’t use it but you can use it.

13:47.10

Cody Isabel

2

13:50.29

Matt Watson

1 time when they were a little kid. They had 1 experience and now they’re scared of snakes for the rest of their life right? like you’re absolutely right? like we have we all have certain memories and everything that we all relate to that for whatever reason mold us and we don’t even know why right.

14:02.68

Cody Isabel

Right? And a lot of people don’t necessarily want to talk about that. But I mean when I get down I mean straight up with people like a lot of the stuff that I’m going through are either. It’s on a spectrum really limiting the beliefs to trauma and that’s kind of the range that I get with people because most people kind of have their facade and they’re wearing their costume all day. And I’m just like okay, most adults are just kids wearing a costume right? and so that little kid is still in there.

You’ve built this adult costume around you but you’re still a little kid and then you have experiences like that and for some people like it’s a spider that scares him or so now they’re scared of spiders or it’s I’m not good enough or smart enough because they rose their hand when they were a kid. They were wrong about in the answer the whole class laughed and like I’ll never raise my hand again I must be stupid right? So that could be a limited belief or traumatic right? and so that’s kind of that subconsciously is kind of seared into you as a program that’s running over and over and over and over again underneath the the surface and so that’s what I really. But I’m doing some of the deepest work I do is around Beliefs just like you’re just describing and helping people re we rewire and rewrite those beliefs.

15:02.52

Matt Watson

So I Love this? Um, the mentality of of getting into the right frame of mind and and the state and like kind of getting jacked up and ready to get some shit done So for for entrepreneurs like myself and and a lot of our listeners. You know how? how can we do that. I Mean what? what? What are your advice for us is like you know how do we wake up in the morning you know, have our cup of coffee. You know, whatever our routine is what what do we gotta do to get like get jacked up every morning and like ready to kick ass like what how do we do that.

15:33.54

Cody Isabel

Yeah I mean I think one of the first things I would suggest is defining it right? So motivation’s an easy one to give but I mean if you want to get focused if you want to get like detail oriented like it doesn’t just have to be like jacked up on mount do let’s forget, go take but it doesn’t have to be that like. It can be lasered in like it can be different things to be clear but I would define that state that you want and and then like literally get out a piece of paper and ipad and write down the state like what do you want to feel like literally What do you want to feel where do you feel it in your body right? That’s one and then 2 write down 3 times you’ve felt that before just think about 3 times when have I felt this before when are 3 times that I have felt this way when was I jacked up and motivated right before a basketball game. Whatever it is and think of yourself and that where did you feel that emotion like can you see yourself. Can you hear yourself? What were the sounds happening around you or their smells right? And so think about. Ah, those 3 things and that’d be the first place that I would kind of start if you want to get into that state be able to start to think about when are other times I thought when I felt that way and then you’re mind you can teleport. That’s what makes our preffront our our brain so cool is we can teleport to the past and the future and so you go back to some of those times that’s part of what I do when I’m anchoring someone as I help them.

16:39.15

Matt Watson

Um.

16:50.11

Cody Isabel

Go to those 3 experiences and then anchor it with a physical whatever it is. It’s a pinch and ear thing but the first thing if you want to get into a state define the state like that’s what you got.

16:58.51

Matt Watson

Well and I think and I think as an entrepreneur you know or just as a business person you know somebody a software developer whatever in in general for a lot of people I mean I think one of the best things best ways to start your day is to think about what did you accomplish yesterday right? and.

17:14.51

Cody Isabel

The.

17:16.44

Matt Watson

And try and think positively about what did you accomplish yesterday and just making some quick notes about what do I need to get done today like what are the 3 things I need to get done today. How do I get organized around those and how do I focus on them because I mean at least as far as software development goes my back. My background is in software development.

17:32.54

Cody Isabel

Right.

17:34.37

Matt Watson

It feels like every day we don’t get shit accomplished nothing. It feels like it did nothing like I wrote 3 lines of code today or whatever and I fixed a bug and dealt with some stupid employee issue. Whatever it is I feel like I get nothing accomplished. But if I think about all the things I got done over the last two weeks it feels like I went a long way right? I mean. And almost feels like trench warfare like it doesn’t feel like we’re moving but slowly like we’re moving it just doesn’t feel that way right? and a lot of it is is a mental thing right? But I think for a lot of people just some really basic organization goes a long way and um, just thinking about what you have.

17:55.52

Cody Isabel

Right.

18:05.51

Cody Isabel

Yes.

18:10.59

Matt Watson

Achieved like what have we accomplished it doesn’t feel like we’re winning the war feels like I don’t get shit done every day. But if you stop and think about it. Usually you have over the last week or two. It doesn’t feel like it.

18:19.41

Cody Isabel

Right? Yeah, just looking back and how far have I come type perspective I just did that with Gwen Gwen and I were’re just doing some. We got a little bit down on ourselves because I mean we’ve just been going through the grind recently like that the dip in and and we were like wait a minute like. Look we’re in our 20 s we’ve started 2 or 3 companies already like we’ve like wait a minute here look how much we have learned look how much feedback we have been able to get like and so we just looked back and we were getting down on ourselves a little bit as just like there was a couple things that we could not get moving the right way. And then we just we had to pause do exactly what you just said look backwards and be like wait a minute like we are on the right path. It is feedback not failure like we have learned so much and we can do so much more with the knowledge we have now. So I absolutely perspective being able to take it moment and pause.

18:58.83

Matt Watson

Um, yeah.

19:09.30

Matt Watson

Yeah, well real quickly remind everybody that today’s episode of Startup Hustle is sponsored by fullscale io hoping you build the software team quickly and affordably. Um so let’s continue to talk about how to make me a superhero and this hero’s journey. So we talked you talked about like the state of mind and and trying to get into that state. What? What’s next? what? what else do we need to know.

19:34.76

Cody Isabel

Yeah, so the once you get in the state in mind. It’s really picking a strategy and so the way that we kind of we start everything with a hero we have every two weeks we are yeah, it’s every two weeks I believe we have a hero creation workshop that we do because we start everyone there like you. What is the hero. How are you going to use this and you can become that thing and so it’s all around identity and so that’s really the like there’s creating your hero and then really starting to identify with it because an identity is kind of a seared in state. So if you are something versus you feel something. That’s the difference right? I am. Blank I am depressed I am overwhelmed you are identifying with it versus I feel depressed I feel overwhelmed I feel burnt out you feel and so identity is kind of the next place that we kind of look at to really craft and hone in like the hero that you’re creating because it becomes an identity you can you can use all the time. And so once you’ve created the hero we move into there’s 3 different kind of programs. We kind of work on what people conceive which is about finding purpose and happiness and kind of a blueprint for how to do that scientifically and so that’s what the conceived program is all about and so it’s really kind of. Blueprinting out your life. What you just said, but we use a process that’s a massively transformative purpose is what it’s called Peter Dimondis like Elon Musk all these guys use it. It’s a framework and it starts with your mtps massively transformative purpose Mtp and then you go so that’s something you want to accomplish over your lifetime. So like let’s pretend colonize Mars that’s elons right? So then what are the next level down your hhg’s huge high goals so you want to accomplish those in over a couple of years or multiple years so if your mtp is create a safer planet or a safer planet for animals. An hhg could be like a college degree in animal psychology or animal. Whatever right? and then you move down to clear goals which is over quarters in year one year and quarters so you break it down into one year quarters and months and then you’ve got your three M one M which is 3 most one month for must for the week and then 3 most one must for the day and so you can break down your purpose from top to bottom in the conceived with your hero then there’s believe which is top down or bottom up so going from your mind those limited beliefs you were talking about down into your body. So understanding that your mind talks to your brain which talks to your body and your mind can send signals down to your body and your body can send signals up to your brain. So a lot of times people are like I’m not motivated. It’s like well you’re not motivated gives you I’m moving brother action creates motivation. It’s not the other way around and so that’s bottom up.

22:21.82

Cody Isabel

Going from moving your body to your brain to your mind where motivation starts to happen because Motivation is just neurochemicals and you control the neurochemicals in your brain by your actions and so that’s what believe is about the believe program is all about the mind body and brain and then achieve is behavioral change. Um, so Defining. What do you want to start? What do you want to stop? What do you want to do more of less of and continue doing and kind of figure out what your habits Patterns Routine. You’re trying to establish or Create. So Once we help someone create a hero and we move to conceive which is purpose believe which is mind brain body and or achieve which is behavioral change. So Those are kind of 3 things.

22:56.36

Matt Watson

So am I a superhero at the end of that or is there more.

22:59.67

Cody Isabel

Yeah I mean at that point you’ve kind of got the operating System. You can really like the 3 4 of these things What we are really trying to create is an operating system for people’s lives Once you understand you can create a hero for something that’s challenging and start to. Um, create that Alterar ego to go attack something So There’s something new that’s happening or there’s a new Challenge. You have anxiety like I’ve named my anxiety Maba because here in Kanas City There’s world to fun and the mamba’s a roller coaster and anxiety attack feels very very much like going up a up the mamba up a roller coastaster right? And so.

23:26.35

Matt Watson

Ah, yeah, yep, yeah.

23:35.80

Cody Isabel

Ah, you’ve got the hero so you can attack anything like you can create a hero for anything That’s an operating system and process Conceive. You’ve got a purpose though last your whole life. So It’s not just oh I just make more money or just do more things or like whatever right go party more right? It’s an actual purpose that matters believe allows you to have the operating system for your mind. Um, and so which is a superpower like if a limiting belief If You’re not getting somewhere in a piece of your life. There is almost always a limiting belief there. There’s almost always some subconscious garbage that you have to clear out of your head and so after you’ve gone to believe you’ll have that system and process that you can do that your whole life so that you’re always. Architecting your mind and then achieve like start stops continues more of less of like we are always trying to start things do more things keep doing things. It’s humans if you wake up in the morning and you go do shit then achieve is that’s what you’re doing and so the 4 of them create kind of an operating system. And that’s the Hero’s operating system and that’s it’s it’s kind of a lifestyle is really what we want to really help people understand.

24:35.69

Matt Watson

So the so the program that you’ve created would you would you describe it as more educational or therapy or how would you describe it.

24:44.91

Cody Isabel

Kind of the middle of both some a kind of behavioral neuroscientist. So there’s cbt dbt Neurolinguistic programming like there’s all sorts of different things that kind of go within it. Um, so I would say it’s harsh like.

25:01.29

Matt Watson

Not really therapy but it’s more professional development right? It’s more like a training So so is it how how long is it takes me to go through this this program that that you do with people.

25:01.53

Cody Isabel

Ah, can’t legally say it’s therapy or anything like that professional development. Yeah yeah I would say that without drugs. That’s the big thing.

25:14.30

Cody Isabel

Sixty three days so heroes is 63 days touch base on the 84 conceive is 30 irty days and then the other believe is sixty three days and achieve is 63 days 60 3 days is the like ah the amount of time it takes your brain to actually rewire itself. And so that’s kind of why we structure our programs around 63 days so on day. Well there’s always an onboarding so or some type of like Kickoff program pickoff then 21 42 63 and then we have a touch base whether it’s a Zoom a call. Whatever it is on eighty four which is just the last.

25:32.83

Matt Watson

So how often how often do you meet with them then.

25:50.29

Matt Watson

Okay, so I would imagine for a lot of people. The biggest challenge was all this is just change right? like humans hate change more than about anything in the world right? I mean is is that the biggest.

25:51.31

Cody Isabel

Kind of the last you’re off in the wild by yourself. So.

26:00.52

Cody Isabel

Absolutely.

26:06.33

Matt Watson

Obstacle you have like even for your business trying to get people to do this like you’re like you’re like I know I’m you know trying to provide something really good for you that will really help you but just getting people to actually change seems like a problem.

26:15.72

Cody Isabel

Is hard. Yeah, no, it’s it is an extraordinarily large one neuroplasticity is a word that should be and is very popular at the current moment because your brain is always changing and so even if you don’t think you’re changing you are changing some but it is people have when I talk about identity. People have a predetermined identity. They’re sixty fiver and if you’re a sixty fiver right you you like it at ° that’s great, right? But if you get too low if it starts to get to like ° right?

What happens the heater kicks on right? so you’re so low you’re like holy shit and everyone’s had a moment in their life where they’ve snapped back to ° the same thing happens if you go up though. So if you begin °°° what happens the air conditioner comes on and then you start to self-s saotage. You’ve got money. But then you spend it, you got a great relationship and then you start yelling at each other right and shit you come back down to your freaking identity is in it. It’s just like I am this.

27:04.37

Matt Watson

Yeah.

27:09.96

Matt Watson

Um, people don’t change at the heart. A lot of people don’t change.

27:14.90

Cody Isabel

Yeah, that’s hard to change right? and so that’s really where your beliefs come in I ask people? What are you? What am I What are you saying you are and that’s really what can help them change because you’re absolutely right? like when they come in with an identity of all and never works I can’t do this. They have created an identity that says I cannot do this.

27:29.41

Matt Watson

Um, yeah, it’s a self killing prophecy.

27:33.10

Cody Isabel

And life is happening to them exactly and so yeah change is absolutely very very hard but that’s what a hero can really do because for a moment they can adopt the powers of someone else like I’ve had someone become the rock to start working out more I’ve had someone become black mamba just like Kobe Bryant and so you can alter use it someone else’s identity. As your own so that you can be at a higher level as opposed to having a I’m a sixty fiver well the rock is a freaking one hundred and if you start to become the rock as your hero right?

But then at the end of 63 days what I really do with people is I help them integrate those parts. So part of them is like oh has been getting up for sixty three days and working out but another part of them feels like they’re lazy and they can’t get up and they don’t want to work out but they’ve been doing it and so they’re being this hero but it’s really been them the whole time and so I help them integrate those parts and then helps them raise themselves from a 65 or to maybe a seventy degree or.

28:19.00

Matt Watson

Um, yeah.

28:27.25

Cody Isabel

And that helps the change be a little bit easier at least.

28:27.58

Matt Watson

I I feel like the biggest problem most people have is they want to make some big change and like the best example is like I’m going to lose £20 whatever and that’s me right now I want to lose £20 but people are so focused on the end goal and the complexities of that and how do I achieve that and whatever.

28:34.96

Cody Isabel

No.

28:44.37

Matt Watson

But and it’s really about the most simplest first step like do you just need to take the first step whatever the first step is and so it’s like my wife and I literally this morning were out looking at cabinet hardware for our kitchen remodel and she’s like oh do you want to stop at a drive-through on the way home home and if she could have said Mcdonald’s and I could have said yes instead I’m like.

28:46.23

Cody Isabel

Yes.

29:03.88

Matt Watson

No, that was the step. It’s that simple just take the one step. It’s 1 thing right? It’s just the littlest decisions like no instead I went to Panera and I had a salad for lunch and boom. It’s a simple. It’s simple changes but but people get so hardwired on like the big complicated like.

29:07.59

Cody Isabel

Um, right? Boom yeah.

29:20.75

Cody Isabel

Oh my God Yes complexity Kills Execution I couldn’t agree more.

29:21.36

Matt Watson

£20 like I’m not worried about the £20 I’m like what am I going to eat right now that’s a healthier choice for me and you know one of the yeah just focus on the step. What is the first step that you’ll figure out the rest of the journey as you go right? and you know specifically to the weight loss thing somebody put it. Put it ah put it this way the other day which thought was great. It’s like you know you have to look at it is like in 1 hand, you’ve got your big Mac and then the other hand you’ve got the losing £20 which one do I want more and it was that simple right? It’s like just trying to visualize like what do I want more do I wanna eat this.

29:53.42

Cody Isabel

Right.

30:01.90

Matt Watson

Or do I want to lose £20 right and and just trying to reckon with it and I think you know the the I guess I refer to it as like the training and education right? that you can provide people is just trying to help them build all these little tools right? to like.

30:01.10

Cody Isabel

Right.

30:17.30

Matt Watson

Be more self-aware of their decision making and and the the things that it’s just their attitude right? It’s all about your attitude on life.

30:24.60

Cody Isabel

Oh yeah, I mean and that’s your focus. That’s one of my favorite things. Your brain really does three things. We’ve been talking about the third but focus meaning and decisions or actions are kind of the 3 things and your attitude is controlled by your focus like how the fuck does 1 person sit out and rain.

30:36.35

Matt Watson

Mm.

30:43.40

Cody Isabel

And is pissed off hates their life but another person is pumped up like oh my god I love playing in the rain when I was a kid 1 is focused on how shitty it is and 1 is focused on oh right? and they’re making different meaning from what they’re focused on and it’s because they’re asking a shitty question like why me? why me? it’s just always happening to me is oh my god I’m so.

30:49.56

Matt Watson

Right.

31:01.12

Cody Isabel

And so if you can just ask a different question. You can control your focus but people don’t always necessarily do that. But if they if they did and just pause for a moment and realize holy shit like I can control what my brain focuses on at every moment which then controls the meaning I make which then controls the actions and decisions that I make. I mean it’s not Rocket Science it’s brain science I talk about that a lot.

31:22.70

Matt Watson

I Mean do you think? do you think literally anybody can rewrite kind of their their attitude and and in frame of mind that way I mean or you think there’s some people. It’s just so ingrained in their personality. It’s like it’s just never never going to happen.

31:34.24

Cody Isabel

So I think about it 504010 so 50% of your brain is predetermined by genetics 40% is your environment like we talked about earlier and ten percent is your conscious action. So the crazy part though is that your conscious action can control your environment. And your environment can start to shift your genetics so that you’re more predisposed towards happiness is one I just did a video on happiness. It’s refreshing my mind like some people are more predisposed to happiness and positivity I am one of those people. Thank you god but not everyone is which is okay.

But that 40% you don’t have direct control over your environment all the time, but you have control over your actions and the decisions you make. So if you make decisions and actions to get in a better environment, that better environment perpetuates the subconscious of your subconscious like we talked about which then starts to shift those genetics. Like our environment controls our genetics more than we even epigenetics I don’t know if you know what that is or necessarily but it’s your and but the environment’s ability to control your genetics and so yes, I really do believe if you are in the able to get yourself to act in the right way, get the right environment. You can start to shift.

32:36.96

Matt Watson

So.

32:43.43

Cody Isabel

Um, anyone can shift their brain.

32:43.53

Matt Watson

So about five years ago somebody posted this image on social media somewhere and I saw it and I’ll show it I’ll hold it up here so you can see it now. Of course our viewers can’t see it. But it says you are in charge of your own happiness and.

32:55.60

Cody Isabel

Yeah, oh yeah.

33:02.35

Matt Watson

Be honest I saw this like five years ago or so and it stuck with me in a major way like it hit me hard I don’t know why just the random shit that people post on social media you are in charge of your own happiness and it really hit me hard because it it hit me at ah, a point in time my life where.

33:13.95

Cody Isabel

Yes, okay.

33:20.00

Matt Watson

Mentally wasn’t doing really good I was depressed I was frustrated with my career I was frustrated with my marriage I was frustrated with a lot of things and honestly it was one of the light bub moments for me of like you know what? I’m in charge of my own happiness and if I want to change it I gotta do something about it. Right? Like I can’t I can’t just be miserable every day so you know what I did I got a fucking divorce.

33:39.60

Cody Isabel

Helion.

33:44.80

Cody Isabel

What’s that there you go that was an action. You decided.

33:49.30

Matt Watson

Yeah I mean so to all those that are listening that have been in a terrible marriage. You understand right? like you wake up every day thinking. Something’s going to change and whatever and like at some point in time you’re like you know what? I Just can’t do this anymore if I’m going to be in charge of my own happiness. And I want to be happy I Can’t do this and you know few years later I’m great doing fine and but something about that message like really relates to me in this conversation of like you are in charge of your own happiness. It’s all a mental state right? like it’s.

34:07.80

Cody Isabel

This.

34:24.31

Matt Watson

It’s your point of view and your attitude and you can change it.

34:25.21

Cody Isabel

Right? right? Yeah know I love that it’s it’s fun to say that kind of stuff the the the part that I know a lot of people get do is like oh it’s so easy for you to say it’s freaking Tony Robbins like whatever it’s like and I feel that and that’s why a lot of what we do is really, you don’t have an owner’s manual. When you’re born. You don’t get an owner manual for your brain right? and so but your brain your mind your body and your brain control your happiness and if you can start to hone in on those things you can you can take control of your happiness because that seems like a foreign concept to a lot of people and I respect that I respect that like I get it like not everyone has that perspective.

34:45.52

Matt Watson

Now first.

35:04.56

Cody Isabel

But I promise you it’s possible and that’s why I Really love to help create these systems and process this brain os this Heroes os to help people. It not just be bullshit like it’s not just worse I’m mean neuroscientist I’m I’m not some positive psychology fluff like I am just telling you how your brain fucking works. And that’s all I want people to understand.

35:24.30

Matt Watson

So once again, we’re in reminderba today’s episode was brought to you by fullscale io helping you build software teams quickly and affordably as we wind up the episode here. Do want to remind everybody to please check us out on Facebook search for the Startup Hustle chat group. Um, you can also find us on all the other social media platforms and check up startup Hustle Tv on Youtube some cool videos of me doing feats of athleticism even like I don’t know what I was thinking that day.

Um, so as as we round out today’s show um, I think this has been a fantastic topic and I think we mentally so much you know, get in our own way like our own success. Our attitudes like all all these things right? like mentally? um so the people that go through this go through this program that you have what what is the percentage of. Of success rate we you would say I mean would you say like oh it’s it’s successful. 100% for everybody but some people change a little bit and some people change a lot or like what is success success rate of of people that go through this type of stuff to try and improve.

36:33.83

Cody Isabel

Yeah, so the people rewrite and rise has ah we have a guarantee in our programs that I will work with you until you accomplish what you would like everyone defines 3 goals that they want in any program they start with and I will not stop until you’ve accomplished those things. So I mean I get people across the line. Um, and then help them sustain that over time. So we I mean it’s not like it’s just some buy it out of the box and go hope it works type thing because I’m directly working with you.

So right now. The people I’ve worked with I’ve gotten in the last year have gotten to the place they want to get 100 % of the time because I’m there working with them. I hope to maintain that in the future I know it’s kind of ridiculous once because we want to get to more of we will be building like an app and ah like a devices and things that will have more people interacting less directly with us so less’s do it for you and more do it yourself. So I want to maintain that as much as I can but right now we have a guarantee in our program any of our programs. We guarantee results.

37:34.56

Matt Watson

Man I Wish it was like the matrix where they could just you know tap you in you’re like okay B now you knowraie and now you know I fly at a helicopter and boop. Not now you know how to do this right? like I wish it was that easy. But.

37:46.80

Cody Isabel

Yeah I would.

37:51.11

Matt Watson

So much about life is about putting in the work right? You you only get the results from the work that you put in and um and even this it’s work right? You got to put in the work to accept the fact that you can make these changes and you can do it and as an entrepreneur I Bet. There’s a lot of people that could use. You know what you provide just. Struggles the depression anxiety the mental you know having a positive attitude all these different things that a lot of entrepreneurs struggle with.

38:15.49

Cody Isabel

Yeah, and I I’ve did it myself in the last two years Gwen and I started cb intelligence which is an Ai company and that has been like we went to funding and we went tried to go to market. It’s just so many things and I myself developed anxiety like like a panic attacks. It just started happening I was like what the hell is happening like what is happening and I I didn’t understand it but it happens to the but like I’m a neuroscientist that talks about this stuff all the time and it still started to affect me so it can really happen to anybody.

But again like you can patch yourself up your brain is extraordinarily plastic and so that’s. It’s been really fun to get to shift from the Ai stuff into rewrite and rise now and kind of use the things that I use to get out of that in cba intelligence like mentally and be able to now teach it and operationalize it for people.

39:07.15

Matt Watson

So if if our listeners want to learn more about what you do I’m going to http://rewriteandrise.com and that’s the best place for them to go.

39:17.12

Cody Isabel

Yep I be ibbie like 1 of the best and then I’m all over Linkedin Tiktok instagram all ah all over the social medias as well at mind brain body lab.

39:26.80

Matt Watson

Do you have any kind of like free content people can check out on Youtube or something that gives them kind of an idea of of this and the program and and the benefits of it or it.

39:35.87

Cody Isabel

Yeah, there’s a ton. there’s there’s ah any of my social medias have tons mind brain body lab have tons of free content that we go over and through and then on our website literally we have the first thing you’ll see is a free training that you can go to.

39:40.39

Matt Watson

Okay.

39:53.00

Cody Isabel

Where I talk about a lot of these concepts and really how to operationalize them in your life. Especially if you’re burnt out not as happy as you want to be not as motivated as you used to be when you were younger and externally motivated and so the very first thing on our website is a free training people can check out.

40:09.41

Matt Watson

Well, you got me, you got me thinking I need to put on my ironman shoes every day man I think it’s it’s all about getting get in the state of mind like I think that’s the biggest thing I took away from this episode is is having that thing to like you said earlier, it’s you know National Anthem. It’s a routine. Whatever it is right? like.

40:13.92

Cody Isabel

A.

40:29.31

Matt Watson

Gets you in that state of mind of like it’s game time but at the same time I’m also thinking in my head I’ve been thinking about this whole episode I’m like that also sounds exhausting like if I get all all like jacked up every day and I put in a solid 8 hours of work and I get a major amount of shit done I feel like at the end of that 8 hours I’m just gonna be like.

40:47.90

Cody Isabel

Right? It’s balance. It’s balanced. That’s why the Hero’s body like has exercise sleep nutrition social connection play and then something for your mind. So whether it’s forgiveness practice Gratitude meditation. But it’s all about balance like I’m.

40:48.31

Matt Watson

Dead. What do you think about that.

41:00.80

Matt Watson

He.

41:03.72

Cody Isabel

I mean I’m glad you brought this up because this is I am not the a proponent of let’s freak into one hundred Thousand miles an hour one hundred thousand no like you absolutely cannot your brain needs to recharge sleep is the number 1 thing I work on with people that are anxious and depressed and I mean I’ve literally taken people off of drugs.

41:09.69

Matt Watson

Can’t go a hundred percent every day.

41:22.42

Cody Isabel

Just by fixing their sleep schedule. You’ve got to be able to sleep. You’ve got to be eating the right stuff got to be exercising and then play is one that people don’t think about a lot but going and playing like I literally went to a park last night and just swung I went swaying like I did also right and just played right.

41:23.17

Matt Watson

Yeah.

41:36.65

Matt Watson

Work life balance. It’s work life balance. You got a work hard play hard.

41:41.30

Cody Isabel

Yeah I mean it’s right? So it’s right and to be able to recharge like you’ll be able to go so much more effectively and get into a flow state a peak state more effectively if you have recharged your brain and done the things you need to do to refill the tank.

41:54.77

Matt Watson

I like it I like it all right? Well I learned a lot today and I hope everybody else did too and I definitely walked away from this episode with a couple tips and a couple things to think about and if 1 of our listeners want to learn more about how to become a superhero they need to give my man Cody Isabelle a ping. And check him out and hopefully they you can help him out all right? Well thanks, everybody see ya.

42:16.00

Cody Isabel

Tell you I’d be happy to. Thanks.